Letraset

Letraset was founded back in 1959 in London, and for the past five decades have been supplying artists and others in the design industry with innovative media.  Perhaps Letraset’s biggest claim to fame is its transferrable letters, double sided tape and adhesive sheets, although there are many other products that bear the Letraset name that are worthy of mention, and that you can find in the supply cabinets of many artists and art instructors around the world.  Chances are good that you have seen some of the lettering that was applied to a surface or object using Letraset transfers, no matter where you live on the planet.  In fact, Letraset, even though it is a company name, was oftentimes used in days gone by in reference to its sheets of dry transferrable letters.  The technique of using Letraset letters was very common prior to the invention of computer techniques that could accomplish the task more efficiently.  

Back when graphic artwork was handmade, Letraset letters were available in a large number of styles, typefaces, fonts, sizes, and symbols.  These Letraset letters would be tediously transferred, one at a time, by hand.  The process of lettering using Letraset letters was much simpler than the alternative method, which was hand-lettering.  This could take hours and hours whereas lettering with the Letraset process took minutes. Although not often used in modern times, Letraset letters are still available!

Since this style of lettering is not used widely today, the company recognized the need to diversify.  Other than its adhesives, Letraset is also beloved for its line of markers, including its Aqua Markers, Tria Markers, Flex Markers, and Pro Markers.  Graphic artists shop with Letraset products to find long lasting markers that meet their needs, whether they are looking for fine markers, pads, paper, films, or adhesives. 

Adhesive Dots

Adhesive Sheets

Cartooning

Dual Tip Markers

Illustration Markers

Multimedia Surfaces

Watercolor Brush Markers